New thinking every week

Frickin Updates

Straight answers for startup founders making expensive technology decisions with incomplete information, limited time, and absolutely no appetite for buzzword casserole.

· October 26 edition · Jeff Davis

Your Startup Has MFA. Can Someone Still Walk In?

Ask which accounts use phishing-resistant authentication, which fallback methods remain, and who can recover access when a device disappears. “We have MFA” is the start of the conversation. It is a lousy place to end it.

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· Jeff Davis

Your Cloud Bill Is Growing. Is Your Business Getting Better?

Short answer: Track what it costs to serve a useful unit of business, name the person who responds when spending changes, and agree on safe limits before usage takes off. A bigger cloud bill can support healthy growth. An unexplained bill with no owner is just an expensive surprise subscription.

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· Jeff Davis · Published October 13

Your Startup Ships More Code Than It Writes. Who Owns the Risk?

Short answer: Know what is inside the software you ship, who owns each critical dependency, and how your team will respond when one breaks. An SBOM helps you see the ingredients. It does not patch them, test them, or make the business decision for you.

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· Jeff Davis

If Ransomware Hit Tonight, Could Your Startup Actually Recover?

Short answer: A green backup dashboard proves a job ran. It does not prove your business can recover. Until your team restores the critical systems, times the process, and records what failed, you have hope wearing a backup-provider logo.

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· Jeff Davis

Can You Prove Your Startup Has the Right to Use Its AI Data?

Short answer: If you cannot show where the data came from, what permission came with it, how it changed, and how it can be removed, you do not own a data advantage. You own a future diligence problem wearing an AI hoodie.

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· Jeff Davis

Should Your Startup Let AI Coding Agents Touch Production?

Short answer: Yes—but never with unrestricted credentials, invisible changes, or the power to approve their own work. Here is the six-rule founder policy that keeps speed from becoming a frickin’ incident report.

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· Jeff Davis

Your Startup Does Not Need an Enterprise Stack. It Needs an Adult Decision.

Founders often buy technology for the company they hope to become, then spend scarce cash supporting complexity they do not need. Here is how to separate scale-ready from wildly premature.

Start with the Frickin Assessment →
· Jeff Davis

The Lead Engineer Bus Test Nobody Wants to Discuss

If one person controls deployments, credentials, architecture knowledge, and production recovery, you do not have a hero. You have an undocumented business dependency wearing headphones.

Check your key-person risk →
· Jeff Davis

Technical Debt Is Not Just an Engineering Problem

Technical debt becomes slower launches, rising payroll, fragile integrations, failed diligence, and nervous investors. Founders need a business-level way to decide what gets fixed and when.

Download the founder field guide →